The importance of digital marketing to grow a business

It’s impossible to ignore the fact that we’re spending more and more time on the internet.

  • Your average internet user used to have four social media accounts; now it’s 7
  • Most adults aged 18-65 use social media at least once a day
  • Teenagers spend on average 9 hours a day on social media

And that’s just social media! In the United States, mobile internet users are spending nearly 4 hours per day on their phones. And thanks to the cloud, our world is becoming more and more digital. We’re able to store and access data from anywhere in the world, on nearly any device.

For anyone who wants to grow a business, if you don’t embrace digital marketing, you’re probably doomed to fail. Keep reading to find out how digital marketing can help you grow your business.

Reach people on the internet

It almost goes without saying, but if you want to reach your audience, you need to go where they are – which is online. Over 7.7 billion are using the internet worldwide every day, and it’s become an essential part of our lives for work and pleasure.

There are a few different techniques you can use when it comes to advertising with digital marketing.

SEO marketing

Possibly the most crucial tool in your digital marketing toolbox, Search Engine Optimization (SEO) allows you to target useful keywords in your industry, gaining high-quality traffic in the process.

It’s best to hire a professional, though, if you’re inexperienced. As poor SEO will give you little results, and illegal techniques will cause Google to penalize your website heavily.

SEO Experts like Klickfox can help grow international businesses.

Social media marketing

A powerful tool, many small businesses use social media marketing to increase their brand exposure and generate customers. By posting high-quality content and interacting with your customers, you can increase loyalty and sales, and give your search rankings a boost.

Pay-per-click

Pay-per-click (PPC) campaigns allow you to target customers with the right ad at the right time. With PPC, you’re also able to control how much you want to spend and the kind of customers you want to target by using data and insights about your target audience.

Email

Email survived its predicted demise and is still showing the world that when an email campaign is done right, it can yield impressive results with an impressive ROI and customer interaction levels.